The digital advertising landscape is undergoing a transformative shift. Gone are the days when we could rely solely on meticulous, interest-based targeting to reach the right audiences on platforms like Meta. Today, as Meta tells advertisers, “Creative does the targeting.” This shift to creative-led targeting is reshaping how brands approach their campaigns, and it’s more … Read more
Facebook’s advertising guidelines are designed to create a respectful, transparent, and positive experience for users. But, as advertisers, we often walk a fine line to capture attention without violating these guidelines. Crafting ads that comply with Facebook’s policies while remaining engaging requires knowing what to avoid and how to adapt. Here’s a breakdown of key … Read more
Putting the focus back on human interaction. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis eleifend lectus nullam dapibus netus feugiat curae curabitur. Curae fringilla porttitor quam sollicitudin iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia conubia … Read more
Accessibility is influencing what we design. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis eleifend lectus nullam dapibus netus feugiat curae curabitur. Curae fringilla porttitor quam sollicitudin iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia conubia mauris … Read more
It’s not too early to plan for next year. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis eleifend lectus nullam dapibus netus feugiat curae curabitur. Curae fringilla porttitor quam sollicitudin iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam … Read more
Productivity tools can be counter productive. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis eleifend lectus nullam dapibus netus feugiat curae curabitur. Curae fringilla porttitor quam sollicitudin iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam lacinia conubia mauris … Read more
Now is the perfect time to share your knowledge. Suscipit taciti primis tempor sagittis euismod libero facilisi aptent elementum felis blandit cursus gravida sociis eleifend lectus nullam dapibus netus feugiat curae curabitur. Curae fringilla porttitor quam sollicitudin iaculis aptent leo ligula euismod dictumst penatibus mauris eros etiam praesent volutpat posuere. Metus fringilla ullamcorper odio aliquam … Read more
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